Many organizations use CRM software to enable sales teams to track customer information and manage active deals. But customer relationships start long before the sales cycle begins, and they continue long after it ends. There are other relationships to manage in the business, too. What about key suppliers and ongoing activities with them? The accessibility of customer information among internal teams, including interactions and status, shouldn’t be ignored either.
When businesses ask about CRM, they often focus on sales and tracking active deals. But where do the deals come from? Increasingly, businesses are employing digital marketing to “fill the funnel” and are becoming more focused on tracking social media and website visitor behavior. Consider the possibilities if this information were directly accessible to the entire organization in your CRM system. This is possible today.
