Hummert International, an 80-year-old family-owned horticulture equipment distribution company, sought to optimize its online sales in 2018 after decades of success with traditional channels. At the time, its existing web store offered minimal flexibility, a weak customer experience, and little back-office integration.
Choosing Sana Commerce, an e-commerce platform that directly integrated with Hummert’s SAP Business One ERP, helped Hummert double its online conversion rate and drive 25% more new business in the first year after its new-and-improved web store launch. The organization did so by optimizing its customer experience with advanced segmentation, an enhanced product catalog, and a more streamlined purchase journey.
But where is the organization now? Have its wins continued in year two?
Join our session for more on how Hummert International’s e-commerce success has evolved in 2019, including insights on how it has benefitted from guest checkout, how the company is enabling better online self-service, and how it has reduced internal order processing workload by 50%.
Key Business Benefits:
- Discover the key benefits of integrated e-commerce.
- How to overcome common e-commerce challenges.
- Learn how integrated e-commerce can help drive more business.
